Top 5 Virtual Fitness Programs in the Netherlands Q1 2023

In Q1 2023, the virtual fitness landscape in the Netherlands saw notable activity across the top 5 apps on a unified platform. Here’s a detailed look at their performance:

Strava: Run, Bike, Hike experienced a steady increase in weekly revenue, peaking at approximately $64.6K in the week of March 20. Weekly downloads fluctuated, reaching a high of 6.3K in the week of February 27. Active users consistently hovered around the 190K mark, peaking at 206.8K in the same week.

Fitbit: Health & Fitness saw weekly revenue remain fairly stable, with a peak of around $26.6K in the week of January 9. Downloads were most robust at the start of the quarter, hitting 4.2K in late December. Active user numbers peaked at 84.3K in the week of January 23, showing a slight decline towards the end of the quarter.

Zwift: Ride and Run had a notable increase in weekly revenue, reaching about $26.4K by the end of February. Weekly downloads were highest in late December, with 920 downloads. Active users peaked at 5.2K in early January but saw a gradual decline, ending the quarter at 3.7K.

komoot - hike, bike & run showed significant revenue growth, peaking at around $13.5K in late February. Downloads were highest in the same week at 5.8K. Active users saw a peak of 132K in early January, maintaining a steady level around 110K towards the end of the quarter.

Hardlopen met Evy saw a peak in weekly revenue at $16.2K in early January. Downloads reached their highest at 1.9K in the first week of January. Active users showed a peak of 7.6K in the same period, with slight fluctuations throughout the quarter, ending at 6.6K.

This data, sourced from Sensor Tower, provides a comprehensive overview of the trends and performance of the leading virtual fitness programs in the Netherlands. For more detailed insights, visit Sensor Tower.